You know that part of your back that’s just inches away from a good scratching? The bit you just can’t reach no matter how hard you try? Well we’ve got a ruler that’s made-to-measure for the job. Over twelve inches long (that’s 30cm if you itch in metric) it lets you get right to where it matters – now isn’t that a relief?

Comfort Rules - Ruler/Backscratcher Pre order in 31 March 2011